3 NEW VIDEOS EVERY WEEK
Your straight-line path from
first build to first paid contract
BASED IN LA, CALIFORNIA
///Digital Designer
+ Framer Developer
I TURN BUILDS INTO
REVENUE.
ABOUT LANCE
I build automation systems and AI workflows for founders, and I spend just as much time on the part most builders avoid: selling the thing. Offers, pricing, outreach, follow-up. I didn't come from sales — I learned it because the work doesn't matter if nobody buys it.
HOW I WORK
I don't pitch, I diagnose. Every system starts with the actual bottleneck in the business, not a feature list — because the fastest build in the world is worthless if it solves the wrong problem. Then I price on the outcome it produces, not the hours it took.
FEATURED CASES
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
NOT JUST A THEORY
These aren't projections. Every figure below came from live client work. No case studies stitched together to look bigger. Just what the systems actually produced when real money was on the line.
//IN A MONTH
$83K
closed in one month
SCRIPT & MOODBOARD
//ONE CLIENT
$194K
one client in five months
MOTION DESIGN
//ONE BUILD
$73K
single software build
PRODUCT MARKETING
What I
Build
I build and sell custom software automations and AI integrations and make businesses money. Then show you exactly how I did it.
//1
AI AUTOMATION
//2
CUSTOM SOFTWARE
//3
AI INTEGRATION
//4
SALES SYSTEMS
One makes you useful. The other makes you paid. Most builders stop after the first.
LEARN TO BUILD.
LEARN TO SELL.
STOP GUESSING.
.wo—nder
In my own words
///HOVER_LANCE
FOR BUILDERS
I build automation systems for founders. I also spend most of my week doing the part builders avoid — writing the offer, sending the message, taking the call, asking for the referral. Nobody teaches that half. You learn it by losing deals you should have won, which is expensive and slow. I'd rather you skip that part.
FOR AGENCIES
As a web designer, you get to blend art and technology to create "digital experiences" that inform, entertain, and inspire. Every day is different - one day you may be sketching site layouts on paper, the next you're coding up responsive page templates. Web design keeps you on your toes!
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WHAT I'M USING CURRENTLY
Everything I'm actually building and selling with. This is my current stack.
Trusted By
International Brands
[BEST SERVICE]
"Strongly suggested! Guetaberto Davidson exceeded expectations with a striking website and also offered priceless advice for enhancing our internet visibility."
Rick O'connell
///CEO, Innovations Inc
[Fast Delivery]
"Working with Summer was an absolute pleasure. Their creativity, attention to detail, and ability to bring our vision to life exceeded and all expectations. they demonstrated a true passion for their craft.
Sarah J.
///Developer, Microsoft
[quick response]
"I can't say enough good things about Summer. They have an incredible talent for transforming ideas into visually stunning designs."
John Mackie
///Junior Director, AMD
[Finest Quality]
"David's work speaks for itself—meticulously crafted, visually captivating, and seamlessly integrated with our brand's ethos. They are a true asset, consistently delivers experience and engagement."
Michael Vasien
///Manager, Apple pay
[BEST SERVICE]
"Strongly suggested! Guetaberto Davidson exceeded expectations with a striking website and also offered priceless advice for enhancing our internet visibility."
Rick O'connell
///CEO, Innovations Inc
[Fast Delivery]
"Working with Summer was an absolute pleasure. Their creativity, attention to detail, and ability to bring our vision to life exceeded and all expectations. they demonstrated a true passion for their craft.
Sarah J.
///Developer, Microsoft
[quick response]
"I can't say enough good things about Summer. They have an incredible talent for transforming ideas into visually stunning designs."
John Mackie
///Junior Director, AMD
[Finest Quality]
"David's work speaks for itself—meticulously crafted, visually captivating, and seamlessly integrated with our brand's ethos. They are a true asset, consistently delivers experience and engagement."
Michael Vasien
///Manager, Apple pay
[BEST SERVICE]
"Strongly suggested! Guetaberto Davidson exceeded expectations with a striking website and also offered priceless advice for enhancing our internet visibility."
Rick O'connell
///CEO, Innovations Inc
[Fast Delivery]
"Working with Summer was an absolute pleasure. Their creativity, attention to detail, and ability to bring our vision to life exceeded and all expectations. they demonstrated a true passion for their craft.
Sarah J.
///Developer, Microsoft
[quick response]
"I can't say enough good things about Summer. They have an incredible talent for transforming ideas into visually stunning designs."
John Mackie
///Junior Director, AMD
[Finest Quality]
"David's work speaks for itself—meticulously crafted, visually captivating, and seamlessly integrated with our brand's ethos. They are a true asset, consistently delivers experience and engagement."
Michael Vasien
///Manager, Apple pay
[BEST SERVICE]
"Strongly suggested! Guetaberto Davidson exceeded expectations with a striking website and also offered priceless advice for enhancing our internet visibility."
Rick O'connell
///CEO, Innovations Inc
[Fast Delivery]
"Working with Summer was an absolute pleasure. Their creativity, attention to detail, and ability to bring our vision to life exceeded and all expectations. they demonstrated a true passion for their craft.
Sarah J.
///Developer, Microsoft
[quick response]
"I can't say enough good things about Summer. They have an incredible talent for transforming ideas into visually stunning designs."
John Mackie
///Junior Director, AMD
[Finest Quality]
"David's work speaks for itself—meticulously crafted, visually captivating, and seamlessly integrated with our brand's ethos. They are a true asset, consistently delivers experience and engagement."
Michael Vasien
///Manager, Apple pay
[Rare Designs]
"Working with Guetaberto davidson was a game-changer for our brand. Their creative vision and attention to detail transformed our project into a masterpiece."
William Hardy
///Programmer, one snkn
[Affordable and quality]
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designs."
hank Schradder
///Team head, Bose inc
[Top-Notch Design]
"I couldn't be happier with the results Davidson delivered. Their designs are not only visually stunning but also highly functional. They have a knack for understanding client needs, user-centric designs."
ted victor heal
///Programmer, Airbus
[best support]
"From start to finish, Summer's passion and professionalism shone through, making our project a resounding success."
Amanda L.
///Marketing, Trend inc
[Rare Designs]
"Working with Guetaberto davidson was a game-changer for our brand. Their creative vision and attention to detail transformed our project into a masterpiece."
William Hardy
///Programmer, one snkn
[Affordable and quality]
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designs."
hank Schradder
///Team head, Bose inc
[Top-Notch Design]
"I couldn't be happier with the results Davidson delivered. Their designs are not only visually stunning but also highly functional. They have a knack for understanding client needs, user-centric designs."
ted victor heal
///Programmer, Airbus
[best support]
"From start to finish, Summer's passion and professionalism shone through, making our project a resounding success."
Amanda L.
///Marketing, Trend inc
[Rare Designs]
"Working with Guetaberto davidson was a game-changer for our brand. Their creative vision and attention to detail transformed our project into a masterpiece."
William Hardy
///Programmer, one snkn
[Affordable and quality]
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designs."
hank Schradder
///Team head, Bose inc
[Top-Notch Design]
"I couldn't be happier with the results Davidson delivered. Their designs are not only visually stunning but also highly functional. They have a knack for understanding client needs, user-centric designs."
ted victor heal
///Programmer, Airbus
[best support]
"From start to finish, Summer's passion and professionalism shone through, making our project a resounding success."
Amanda L.
///Marketing, Trend inc
[Rare Designs]
"Working with Guetaberto davidson was a game-changer for our brand. Their creative vision and attention to detail transformed our project into a masterpiece."
William Hardy
///Programmer, one snkn
[Affordable and quality]
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designs."
hank Schradder
///Team head, Bose inc
[Top-Notch Design]
"I couldn't be happier with the results Davidson delivered. Their designs are not only visually stunning but also highly functional. They have a knack for understanding client needs, user-centric designs."
ted victor heal
///Programmer, Airbus
[best support]
"From start to finish, Summer's passion and professionalism shone through, making our project a resounding success."
Amanda L.
///Marketing, Trend inc
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Frequently
Asked Questions
What industries do you specialize in?
What services do you offer as a designer?
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